What Does Video Production Services Include?
What are you paying for when you invest in video production services? Video production services include far more than one might at first realize. Creating a professional video for a commercial enterprise is a complex task, which includes many moving parts.
Production crews, editing teams, actors, writers, and more will all need to be managed and maintained throughout the process of development, which runs from pre-production to post-production. If you have a reliable production company, they will be able to handle everything for you — and will, ideally, be able to give you the end product that you were looking for.
Pre-Production Costs: Preparing for Your Video
Before the production even begins, a significant amount of preparation and research begins. It all starts with the concept for your video. Though you may already have a rough idea in mind of what your video will turn out like, the video production company will need to go over the concept to determine what is feasible and what is ideal. This will require some amount of brainstorming, planning, and even marketing research. Story-boarding will be done to present ideas in a way that’s easy to compare them, and different shots will have to be planned out one by one regarding the resources that they will need and the time they will take to develop.
Production Costs: The Creation of Your Video
Just before production begins, travel and shipping costs may become some of the most significant expenses included within the production service. Actors will need to travel to the site, in addition to the production crew itself. Travel costs can include airfare, hotels, parking, rental cars, gas, travel meals, baggage fees, shipping fees, and far more.
The production company will have planned in pre-production the most affordable methods of getting both talent and gear to the site, but there are limits to how much they can save. In particular, gear tends to be very expensive to ship, as it is very delicate and heavy.
Post-Production Costs: After the Filming Is Complete
Once the director and producer are confident that they have all the material that they need in production, the post-production work begins. In many ways, the post-production process is more important than production.
The post-production work on a video production is what will substantially impact the look, feel, and professionalism of the video. But good post-production work cannot make up for bad production work. Post-production work is designed to enhance solid visual and audio media, it cannot make it from whole cloth.
Making use of video production services is definitely worth it as they can easily pay for themselves over and over again.
This is because you can use a single video in many different ways. The video you published on Facebook can also be used on your website, email newsletter and other social media platforms.
Using your video on multiple platforms will not only increase your online presence but also maximizes your investment in video production services and increases your ROI.
With the use of video, you get to deliver your brand’s unique story to your audience and set your brand apart from the competitors. Not only that, you also get to build a powerful brand identity.
In addition, videos are a great tool for your brand to share stories and deliver useful information while also keeping visitors stay longer on your website.
Furthermore, nicely done videos accompanied with a strong video marketing strategy is effective in bringing new customers and keeping existing customers coming back for more.
By gaining visitor’s attention, their engagement with your brand will increase.
In conclusion, if you have complications in producing high-quality videos and need help increasing your video views, invest in your video with HAS Production!
With us, your satisfaction is guaranteed as we are experienced in producing various types of videos including corporate videos, private and government agencies.
Many videos produced by HAS Production have shown 100% effectiveness in increasing product sales!